The Teens in the Driver Seat (TDS) program is adding to its list of honors with the news that the program has earned a pair of Videographer Awards for television spots that are now airing across Texas.
The first public service announcement (PSA), “I’m a teenager,” uses the face of the American teenager to reinforce the message of safe driving. The spot was produced in both English and Spanish.
The second PSA, “Buckle up, dude,” is the program’s first music video spot. It addresses the lower-than-average rate of seat belt use by teens — particularly when they are passengers in the back seat.
Together, the two spots have aired more than 2,000 times on TV stations statewide through an agreement with the Texas Association of Broadcasters.
The Videographer Awards are considered to be one of the most coveted awards in the video industry. The honors recognize efforts from network news operations, cable television, advertising agencies and a wide range of other organizations. Both of the TDS entries were recognized for their excellence.
David Martin and Clyde Hance were responsible for the shooting, editing and production of the projects, with production assistance from Morgan McKay, Krizia Martinez, Llubia Corella, Shawna Russell, Sam Holland, Jen Ross, Richard Cole, Russell Henk and Bernie Fette.
To see and hear the spots check out TDS TV on t-driver.com.