In response to the increase in crashes concurrent with the oil and gas boom, the Federal Motor Carrier Safety Administration (FMCSA) put out a high-priority call for proposals to address the issue of novice driver safety around large vehicles (e.g., commercial vehicles and buses.)
Russell Henk, director of the Youth Transportation Safety Program and founder of Teens in the Driver Seat® (TDS) program, and his team of TDS experts were awarded $114,000 by FMCSA to encourage safe interactions between teen drivers and large trucks. TDS is a peer-to-peer traffic safety program established in 2002 based at the Texas A&M Transportation Institute (TTI).
“TDS already has the established statewide network to reach out to teens in Texas,” explains Henk. “We can easily coordinate with schools and use existing web/media platforms to get the word out.”
The project is a web-based, hands-on outreach campaign called “Respect the Rig” that shares truck facts, safe driving tips, known crash risks and messaging that conveys respect for truck drivers to the teen audience. “What we’ve found with TDS is that when teens have information to make better decisions about driving safety, they’re more likely to make those better decisions,” says Henk. “With this outreach program, we hope teens will be more careful when they drive in the vicinity of large trucks.”
As part of its research effort to determine the dangerous driving behaviors truckers have noticed by teen drivers and its Respect the Rig messaging to build mutual respect between truckers and teens.
In an effort to reach more teens, TDS now has a Respect the Rig kit that can be ordered by Texas High Schools, while supplies last. Complete the form below to receive yours. You can also download the Respect the Rig posters for use at your school or community event.