The newest public service announcement from Teens in the Driver Seat uses the face of the American teenager to reinforce the message of safe driving.
The PSA, “I’m a teenager,” is one of three that were produced as part of a statewide campaign that will go on air across Texas from late February through May. This time period is so important because it is when teens have the possibility to get in the most car crashes. The reason for this is due to special events, such as spring break, prom and graduation, when teens are frequently on the road at late hours.
“I’m a teenager” features real teens who are not trained actors.
The aim of the message is to illustrate the gravity of the teen driving problem and do so in the classic peer-to-peer delivery that TDS is all about.
Honest lines that say, “We speed, we drive after dark, we text and talk on the phone, and we crash,” reinforce how dangerous driving can be for teens.
The PSA was shot in San Antonio at the TDS Summit in October 2008.
Script to “I’m a Teenager”
I am a teenager and I drive.
Car crashes kill more of us than anything else.
We speed, we drive after dark, we text and talk on the phone, and we crash.
We get hurt.
Half a million of us every year.
Sometimes we die.
6,000 of us every year.
Nearly 500 in Texas.
I don’t want to die,
You don’t either.
Go to t-driver.com.
Help us fight the number 1 killer of teenagers in America.