Canna Cola is launching a new line of colas, scheduled to hit Colorado this month. But, these aren’t normal sugary sodas that will compete with Mountain Dew and Dr. Pepper; they are infused with THC (tetrahydrocannabinol), the chemical found in marijuana. The soda is in bright bottles displaying cartoon-like characters and illustrations, have names such as Sour Diesel and Grape Ape and promise 12 mind blowing ounces.
Although the sodas will only be available by prescription and this particular soda has about one-third less THC than others already on the market, lawmakers and public safety officials are worried this and other medibles (medical edibles) are made to look like a fun, tempting treats instead of being packaged as a dangerous drug.
Senator Dianne Feinstein (D-Cali) is one of those. She has introduced a bill that will increase penalties for those who make or sell marijuana that is combined with a candy product, marketed or packaged to appear similar to candy, or modified by flavor or color with the intent to distribute, dispense or sell to minors. The bill was passed by the Senate, but has not moved since last July. Since then, a new state bill has been introduced in Colorado with the same intent in hopes to stop products, such as this, from being introduced within the state.
Law enforcement is already on the defensive and ready for these products to hit the market and trickle to other areas where they could be sold illegally to those who are looking for a high without the smell, causing harder detection.
NHTSA’s first study to include drugged driving was in 2007 and found that marijuana was the most commonly detected drug at 8.6% of the nighttime drivers tested. Since THC remains in the system up to two weeks, it is unknown if these drivers were driving impaired.